Bubble Up is a lemon-lime soft drink brand created in 1919 by Sweet Valley Products Co. of Sandusky, Ohio.

Sweet Valley Products filed a trademark for the name Bubble-Up on August 13, 1919; registration date was April 12, 1921.

LeRoy O. Schneeburger of St. Louis, Missouri, then President of the Whistle-Vess Beverage Co., bought the United States registration of Bubble-Up in 1937 and registered the mark in his own name in 1938.

Industries of Chicago, Illinois, bought Bubble Up in 1973 to go along with its recently acquired Dad's Root Beer Co. and Pepsi-Cola General Bottlers.

Bubble Up and Dad's Root Beer remained headquartered in Chicago to serve the company's 240 franchised bottlers.