In July 2022, it was reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist.
[7] Since the 2022–23 NBA season, Starry has been the sponsor of the annual Three-Point Contest as a part of All-Star weekend.
[8] The sponsorship includes naming rights for the contest as well as two special "Starry Range" shot balls placed six feet (1.8 m) behind the 3-point line.
[10] Since its inception, Starry has been composed of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and various preservatives.
[12] Reception to the drink on social media suggests many feel that Starry tastes similar to its predecessor Sierra Mist,[13] while others feel it tastes akin to Sprite, the longtime leader of the lemon-lime soft drink market.