Dr. Enuf

Dr. Enuf is an American brand of soft drink bottled by Tri-City Beverage in Johnson City, Tennessee.

Dr. Enuf's origins date back to 1949, when a Chicago businessman named William Mark Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of empty calories.

After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon of Tri-City Beverage to produce and distribute the soda.

[8] Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers, and a clearing of the mind.

Dr. Enuf is widely distributed in northeast Tennessee, particularly in the Tri-Cities, plus parts of southwestern Virginia and western North Carolina.