[4] "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song.
The popularity of the jingle led to its being re-recorded in two versions: one by The New Seekers and another by The Hillside Singers (as a full-length song) that dropped references to Coca-Cola.
The idea originally came to Bill Backer, an advertising executive working for McCann Erickson, the agency responsible for Coca-Cola.
After a forced layover with many hot tempers, they noticed their fellow travelers the next morning were talking and joking while drinking Coca-Cola.
The melody was derived from a previous song by Cook and Greenaway, originally called "True Love and Apple Pie," that was recorded in 1971 by Susan Shirley.
[3] Cook, Greenaway, Backer and Billy Davis reworked the song into a Coca-Cola radio jingle, which was performed by British pop group The New Seekers and recorded at Trident Studios in London.
[19] Marketing analysts have noted Coca-Cola's strategy of marrying the idea of happiness and universal love of the product illustrated by the song.
The song was featured in the film Freddy Got Fingered during a scene in which Tom Green's character wears a deer carcass.