Fanta (/ˈfæntə/) is an American-owned brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith.

During the Second World War, Germany was under a United States trade embargo, the British naval blockade and the import of Coca-Cola syrup was prohibited.

[2][4] The name was the result of a brainstorming session, which started with Keith's exhorting his team to "use their imagination" (Fantasie in German), to which one of his salesmen, Joe Knipp, retorted "Fanta!".

In 2001, Fanta received a national push due to the U.S.'s growing Hispanic population and the drink's proven popularity in Latin America.

An associated television ad referenced the history of the drink and said the Coca-Cola company wanted to bring back "the feeling of the Good Old Times" which was interpreted by many to mean Nazi rule.

In the UK, the sugar content was reduced in 2017 to 4.6g per 100ml in the standard version (non-sugar free) to ensure that the product was below the 5g that would incur the country's sugary drink tax.

[16] In Albania, Bosnia and Herzegovina, Croatia, Poland, Serbia, Romania, Sweden, and some other European countries, there is Fanta Shokata (a wordplay on "soc" which means both "elderberry" and "shock" in Romanian) based on an elderflower blossom extract drink.