Kick was a citrus-flavored soft drink product by Royal Crown Company, Inc. introduced to the market in 1965.
It was the year 1965 that Royal Crown Cola in Nashville and Johnson City Tennessee introduction of their Kick "like a Mule" brand.
Kick was developed to compete with more popular citrus soft drinks in North America, such as PepsiCo's Mountain Dew and Mello Yello by The Coca-Cola Company.
It hoped to carve out a niche market in the extreme sports, punk and later video game[1] subcultures.
Kick was discontinued in 2002 when Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple.