Mello Yello is a highly caffeinated, citrus-flavored soft drink produced, distributed and created by the Coca-Cola Company that was introduced on March 12, 1979,[1] to compete with PepsiCo's Mountain Dew.

That livery went on to become a real NASCAR paint scheme the following year, when driver Kyle Petty drove with Mello Yello sponsorship in the Winston Cup Series.

Mello Yello was seen as a sponsor on die-cast toy and collectible cars for both the Days of Thunder #51 Chevrolet Lumina and Kyle Petty's #42 Pontiac Grand Prix.

The commercial featured cartoon adults who boarded a boat and made a band, singing "Mellow Yellow".

[7] In December 2015, Mello Yello unveiled a new logo and packaging design, featuring a new stylized "MY" emblem in black on yellow.

The relaunched New Zealand version contained the original 1980s logo, and as when it was available in the 1980s included the words A Product of the Coca-Cola Company on the bottle top.

Packaging in Japan carries a 'Smooth Taste Smooth Times' slogan and a 'Since 1983' badge on the side of cans and bottles.