They subsequently disappeared from shop shelves but were reissued several years later under the Frosted Wheats brand, similar to that used elsewhere in the world.

The new cereal uses far smaller pieces of frosted wheat parcel than the original Toppas and contains beef gelatin.

When the new MyPyramid debuted, launching the whole grain craze, Frosted Mini Wheats enjoyed another short-lived advertising stint as a fiber-conscious cereal.

The Federal Trade Commission found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%.

In 2011, Kelloggs introduced Frosted Mini-Wheats with Fruit in the Middle, which features strawberries and blueberries in the center.

These are similar to the original Strawberry Mini-Wheats that Kellogg's sold in the 1990s which contained strawberry filling in the middle, as well as Raisin Squares and its successor Mini-Wheats Raisin, and Fruit Wheats, a variant of Nabisco Shredded Wheat made in the 1980s.

After experiencing some pre-date anxiety, a disembodied voice convinces Mr. Mini-Wheat that between his wholesome wheatiness and his frosted side, he has much to offer.

There was a voluntary recall of certain Frosted Mini-Wheats products in October 2012 due to possible presence of metal fragments from a faulty Kellogg's manufacturing plant.