The market was named after its owner, Demetrio Muñoz, a philanthropist, businessman and presidential adviser during the administration of Diosdado Macapagal from the province of Pampanga.

[6] At the opposite end of FPJ on Quezon Avenue is Fisher Mall, a commercial establishment built on the land that used to be the main terminal of the Pangasinan Transportation Company (PANTRANCO), which went bankrupt in 1993.

[3] FPJ Avenue is located in Quezon City, northeast of Manila and runs for roughly 2.9 kilometers (1.8 mi) along a north–south axis.

Starting at its southern terminus at the junction with Quezon Avenue in Barangay Santa Cruz, the road heads north toward Barangay Paraiso, providing access to Damayan, the site of the old Santuario de San Pedro Bautista church of the former pueblo of San Francisco del Monte built in 1593.

It intersects with Del Monte Avenue, from where it continues on a straight path north through the mixed residential and industrial villages of San Antonio and Paltok, where a Coca-Cola plant stands next to the IBC transmitter (now demolished in 2023).