[1] In the context of colloquial written language, Tenglish refers to the Telugu language written in English alphabet (that is, using Roman script instead of Telugu script, in contexts like social media), mixed with English vocabulary as well.
This form of code-switching is more commonly seen in urban and suburban centers of Andhra Pradesh and Telangana, but is slowly spreading into rural and remote areas via television and word of mouth.
"[2] This type of Telugu speaking is slowly growing outside of cities like Hyderabad, Vizag, Vijayawada, Khammam, Guntur and Warangal.
[2] The advent of cable television and its pervasive growth has seen the masses exposed to a wide variety of programming from across the world.
[2] Another factor contributing to the spread of Tenglish is the popularity of Tollywood films and TV channels.