Weakening occurred as it crossed the peninsula, but Franklin re-emerged into the Bay of Campeche later that day, restrengthening quickly to become the season's first hurricane.

It made landfall near Lechuguillas, Veracruz, on August 10 as a Category 1 hurricane, before rapidly weakening over the mountainous terrain of Mexico and dissipating shortly afterwards.

[2] Relatively little change in organization occurred over the next two to three days as it moved westward at 10–15 mph (16–24 km/h), although global models continued to indicate that it could develop further once it entered to the Bay of Campeche.

[8] Later that day, Franklin emerged into the Bay of Campeche and immediately began strengthening again, becoming a hurricane at 21:00 UTC on August 9.

[10] The mid-level circulation of Franklin, however, remained intact as it traversed the mountainous terrain, and the remnants eventually regenerated into Tropical Storm Jova in the Eastern Pacific, early on August 12.

[11] Immediately upon classification of Franklin as a potential tropical cyclone, tropical storm warnings were issued for much of the eastern side of the Yucatán Peninsula on August 6;[5] a small portion of the coastline was issued a hurricane watch with the possibility of Franklin nearing hurricane intensity as it approached the coastline the next night.

[16] Although rains from the outer bands of Franklin did not impact the United States, swells and rip currents were experienced across part of the coast of South Texas.